Reliable statistics reveal that 90% of home based entrepreneurs tap out within five years. If you are currently a fledgling home based businessman, you have the responsibility and must wield the ability to sustain your undertaking. Do not be convinced that passion is all what it takes to succeed, because documented testimonies divulge otherwise. The cold fact remains: it’s only you and your serious efforts that can make your business fail-safe.The internet is replete with pseudo business gurus who render carelessly crafted instructions on how to reap success in your chosen home based business, and because most of these missives were just re-clones, no tug was being done to even correct the misinformation, and they continue to get passed on as feasible. It is not your fault that you believe that because you are a pet-lover, you will infallibly reap wealth in any business concerning pets, and, withal, this trite epistle of “starting a home based business that you are passionate about” – is flagrantly posted all over the web. Verbose talk eventually benefit you zippo.JT Keys, a staunch business mentor recommends to home based business novices to focus deliberately on two key determinants for a start, and then tough it out until it pays off.First, size up the demand for the product or business niche you are contemplating to get into. Popular does not necessarily connote profitable; buckle down into some stern research to find products that command huge demands. JT Keys exhorts, “One niche I will not hesitate suggesting is travel marketing. The demand for travel is brimming such that the market will never reach a point of saturation.”Secondly, specify who your targeted buyers are. Stretch your perception to include your consumers’ purchasing habits and repurchasing options. Online travel marketing is voted the growth business opportunity of the 21st century. Do you know that 79 million American adults purchase travel products online? Would you not want to score a slice of this profitable industry? Every minute in the United States, $1,110,000 is spent by resident and international tourists on travel and tourism. Almost 640 million passengers board one of the nation’s 24,535 flights each day, 2.6 million hotels rooms are occupied each night, and more than 80 percent of the nation’s 1.8 million rental cars are used for business or leisure activity daily. The travel market is limitless. People from all walks of life consider travel as a necessity. In fact, 91% of Americans take vacations every year.Realistically, there are no cloak and dagger methods to having a successful home based business venture. Just inculcate in your mind the two aforementioned factors and take clear-cut action. Is there a whopping calculable demand? Who are your buyers?Cruise to Cash home based travel business, the latest innovation to online travel marketing, targets a plumbless niche because practically every breathing human being love to travel. It is a novel business idea contrived to satisfy men’s irresistible yen for leisure and profits.