In recent months, the validity of Your Travel Business, YTB, has been in question; in fact, many claim the entire opportunity might be just another scam. And while I do not entirely support this opinion, I do feel that the corporate side of the operation could be doing so much more to show their current and potential distributors that they are offering a legitimate, high value source of income for them.Our first priority should be to investigate why there are these negative claims about the YTB travel business in the first place.At the outset, many lawsuits have been brought against the company, and the Better Business Bureau has also received a number of complaints. Of course, these facts do not prove that YTB travel is a scam, there has been very little positive efforts by the corporate marketing department to counter these claims.With a variety of legal problems on their plate, we should expect that YTB should be taking a proactive stance. To the contrary, they are trying to avoid the problem, and this is just making matters worse. Although they have released an official press release stating they will work to improve the model, very few specifics are given. Of course, this just looks all that more suspect.Although most of these claims are minor, the reputation of YTB is still at risk of being tarnished. In the past, other companies have received such attacks and scrutiny, but they have worked hard to make sure their image has stayed as clean as possible. Anyone who has invested their time or money in a part of the YTB Travel business would hope for the same kind of response from their corporate partners.I realize that the corporate players at YTB may be waiting for the cases and complaints against them to pass; however, if this does not happen, it is their responsibility to ensure that the reputation of the company is upheld. Any further attempts to mar the company’s stature will surely deter new distributors from taking up opportunities with YTB.YTB Travel also offers many positive aspects that have been recognized as well.In the first place, YTB is experiencing an expanding role in the travel business. Once the company’s corporate reputation has been exonerated from any wrong doing, that role will undoubtedly continue to grow. Furthermore, the company has not been proven guilty of any wrongdoing, and most of the pending cases show little merit.Since being created in 2001, YTB has risen through the ranks to become on of the top 30 companies among hundreds that are ranked for North American travel sales. YTB also enjoys the status of being publicly traded, and the travel industry has bestowed a variety of awards on the business.With all of these positive aspects, it is quite evident that YTB’s business model is one of bonafide substance. The only important thing for the company is to ensure the potential distributors can maintain early and continued success with the program.It is a fact that nearly 3 out of 4 travelers book their itineraries online, and that trend is sure to continue. The YTB Business takes advantage of this fact and offers potential distributors a thorough understanding of all the internet has to offer. It is unfortunate that only the untrained, misguided distributors that have lost money due to their own discretion have made it bad for all those that have proved the system profitable and usable.If you commit to learning how to successfully market a business online, you will be able to create a profitable network with YTB.